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Truck and Track Spring 2019 24
TELEMATICS
Beyond Telematics
Many organisations rely on traditional telematics technology
to gain insights into their drivers’ performance. Telematics
provides vehicle operation data like GPS and fuel data, as well
as information on erratic driving events such as hard braking,
sudden swerving, or collisions. However, telematics data often
doesn’t tell the whole story of what’s happening on the road
and inside your driver’s vehicle—or, more importantly, why it’s
happening.
Howvideocanreveal the root causeof collisions
Compared to traditional vehicle telematics, video telematics
technology provides a high level of data and insights that can give
organisations a more complete picture of what is occurring in their
fleets—including how safely their drivers are operating on the road.
When an event occurs:
■■Telematics data tells us when and where something happened
■■The forward view of an externally-facing video lens can tell us
what happened
■■The internal viewprovided by an in-cab video event recorder can
tell us why it happened
Video enables fleet managers to identify and analyse patterns of
risky driving behaviours, and to help coach drivers to change these
behaviours before they lead to collisions.
Data reveals a link between risky driving
behaviours and collisions
Lytx reviewed videos generated by hard-braking and cornering
manoeuvres to identify the root-cause behaviours of the
manoeuvres. We also identified significant behaviour differences
and calculated collision probabilities to correlate behaviours that
show a higher likelihood of future collisions.
Understanding the data and risky behaviours that video reveals can
help you quickly identify the drivers who are most likely to be in a
collision, so you can focus on helping them improve their skills and
avoid a collision altogether.
Focus on the good
Video telematics helps pinpoint risky driving and it also highlights
and documents good driving. Most drivers understand (and
appreciate) that video telematics doesn’t just record mistakes, but
can help them become better drivers, exonerate them from false
claims, and even save lives.
How video helps predict collision risk
Near-collision events involve driving behaviours that are correlated
with nearmisses. Our analysis also showed that driverswith a near-
collision event are nearly six times more likely to be involved in a
collision within six months than a driver without a near-collision
event. Combined with mobile phone use, these three behaviours
shown are correlatedwithnearly 40%of the near collisions studied.
The game changer: video-based telematics
Many professional drivers are sports fans. They know the value of
good coaching and how critical video is in the coaching process.
So, like professional athletes, good drivers understand how video-
based coaching can make them perform even better.
A good coach also knows which of their players they need to focus
on first. Video-based telematics can help predict which drivers are
more likely to be involved in an incident, so coaches can focus on
these drivers first.
The bottom line
1. Video telematics can help you understand the root causes of
collisions and other road incidents
2. Video-based data can help you identify and reward good driving
behavior
3. Video provides coaches with information to predict which
drivers are more likely to be involved in a collision, so they can
prioritise their coaching efforts
Only video telematics can reveal the truth of what’s happening on
the road, delivering crucial insights to help you coach risky drivers
to become safer drivers.
Del Lisk serves as Lytx’s chief safety liaison
for its more than 1400 fleet customers. Del
is a Certified Transportation Professional and
an active member in several motor vehicle
safety groups such as the National Safety
Council’s Transportation Safety Division and
the American Society of Safety Engineer’s
Transportation Practice Specialty. Del has
presented at countless conferences and
has appeared on Good Morning America,
Inside Edition, Discovery Channel and other
television shows. Prior to joining Lytx, Lisk
served as company president of Smith System Driver Improvement
Institute, a leader in professional driver training.
For more information, visit LytxUK on Twitter,
LinkedIn, our Facebook page or YouTube channel.
Del Lisk