The CV Show was another record breaking event for SNAP Account
In contrast to the other events that we attend, the more family suited truck festivals, the CV Show draws in the key decision makers; managers and directors. For many, this is the only event they will attend due to the unique crowd it draws, with such a diverse group of companies and people all under one roof in a great location. SNAP Account has had a presence at the show for the last 5 years and it is always a priority for us. To date, no other event has given us such huge opportunities for new customers, or for spreading the word about our new services and how we can benefit haulage companies and sites.
Preparation for the show began months ago, and we quickly decided that due to our impressive recent growth, that change was in order. We had an impressive, brand new stand constructed, as well as a smaller stand opposite, dedicated to our new Online Shop. Fortunately for us, our location, at the top of the stairs between the halls, ensured that we had high traffic flow throughout the three days and were able to speak to a huge number of people.
Over the last year, we have really branched out. As mentioned, we recently launched our new Online Shop, but we have also developed a new Access and Security division of the company; providing sites with high-tech security features and payment solutions to improve their safety and reduce staffing costs. Our new Asset Finance service also attracted a lot of attention; we work with a diverse network of lending partners to enable us to offer customers a truly bespoke deal. We can source funding for almost anything, for companies of any size.
We have also been relentlessly expanding our network of sites, both within the UK and in Europe. In the UK, we have also been keen to sign up more and more Secure Depot sites, offering drivers a secure location to park while giving site owners a new stream of revenue from a trusted name.
While some of our existing customers and partners were aware of these new services, the show gave us a great opportunity to let more and more people know, customers and otherwise. Seeing an advert or reading an article is one thing, but being able to come to the show and speak with us is something entirely different. A face to face talk is the first step in forging successful business relationships and we were able to introduce a lot of potential customers to our business and the many ways in which we can benefit theirs.
“The CV Show this year for SNAP Account was yet another record breaking event. Not only did we exhibit our new and improved stand along with a separate stand for our new online shop, we also brought specialists from every side of our business to advise new and existing customers about the efficiency solutions we provide. As well as advertising all the new services we have brought to our customers over the last 12 months (Online shop, Asset finance, Access and Security solutions) we also launched a service while at the show! Daily Checks through our partner app intruck is free for SNAP customers for 6 months and we already have a huge number of customers trialling this service and giving us feedback about ways it can be improved.
Not only was the show great for our new services but has also improved all of our established services. The number of site operators who registered interest in our service was higher than ever. Over the next few months our sites team will be working hard to bring these new sites onto the system giving our customers even more places to park!
We are already looking forward to the show next year and alongside our European expansion we aim to show customers the coverage our free account offers them.” – Jonny Billing (SNAP Account Sales Manager)
In September, we will be heading to Hannover for our first ever IAA Conference. It is a huge show, with over 200,000 attendees over the course of the week and will give us the chance to spread our name into Europe. We will be looking to attract more and more sites to offer our drivers even greater choice and convenience and with just a few months to go, preparations are well underway, we can’t wait! We will be in Hall 13, stand F03.