Truck and Track Autumn 2021

Truck and Track Autumn 2021 44 LOGISTICS Culina Group, the market-leading provider of shared-user FMCG logistics services, has announced the launch of a comprehensive new brand identity as part of the on-going growth and development of the business. Culina Group’s profile has grown significantly over the last 27 years, and the Company feels that now is the right time to progress the visual brand identity following the recent purchase of Eddie Stobart. “This is the logical next step in the evolution of Culina Group and this new identity reflects who we are today as a business. The branding symbolises our dynamic and exciting future yet retains a sense of familiarity by maintaining the iconic and recognizable cog as a nod to our rich history and deep roots. Ultimately, our new brand identity represents our on-going commitment to providing the highest standard of logistics services to our customers.” said Thomas van Mourik, Culina Group CEO. The new identity is fresh, modern, and a definite evolution of what Culina Group has used historically. Interestingly, a strapline of ‘Delivering Sustainable Solutions’ has been implemented to further reinforce the company’s forward thinking direction. “The new brand identity pays homage to Culina Group’s heritage A fresh new look as Culina Group announces new brand identity