Truck and Track Autumn 2021

www.truckandtrack.com Autumn 2021 Truck and Track 19 Technology for good The current shortage of HGV drivers is dominating the news making the importance of using the limited resources available evenmore vital and this can have an impact on the sustainability of a company. Essential in the fight against climate change, a 5-25% reduction in fuel consumption and saving of around 552,000 tons of CO 2 emissions can be achieved by using routing, mobile and telematics software, such as Descartes’. These intelligent solutions can increase visibility and ensure drivers are operating only the most efficient routes possible to avoid traffic and drive in the optimum areas for the vehicle thus reducing mileage and emissions whilst delivering more goods. Adopting this technology can provide access to information about capacity, demand and the fleet in real-time. Through continuous background optimisation of deliveries, retailers have the opportunity to begin to influence the buyer behaviour of consumers. The data gained can enable differential pricing to incentivise delivery slots to maximise delivery density, thereby increasing efficiency and minimising environmental impact. Demonstrating the benefits of selected “green” delivery slots such as how consolidating deliveries within a small area on a specified day can use less CO 2 or emphasising the use of EVs can lead to higher customer satisfaction and loyalty. Additional charges could also be used by companies for the more convenient time slots to encourage further customer consideration of the environment as well as offering a premium value service to make the benefits to the retailer two-fold. Advanced route optimisation also can be applied to alternative delivery vehicles such as bikes and e-Scooters. It includes a range of distance variables as well as the availability of battery charging stations on route to support a change to lower carbon emissions. Improving the customer experience and impression Using solutions to enable a more sustainable approach to online shopping and deliveries whilst in turn providing a better and more convenient experience for the customer can have a huge impact on a brand’s success. As e-commerce has grown, so too have consumer frustrations as delivery problems continue to radically affect customer perception on not just the delivery company but also the retailer with 24% losing trust in the retailer and 24% losing trust in the delivery company as a result. The expectations for packages to be received safely and conveniently with minimal environmental impact still have a way to go to achieve consumer satisfaction, with only 16% of UK consumers being satisfied with their deliveries every time. With advanced route automation, transport operators can benefit from insight that enables them to add new jobs where appropriate, notify customers in real-time of the status of a delivery and re-route deliveries to avoid unexpected delays to improve the experience and eliminate unnecessary mileage. Intelligent solutions such as this can provide a significant competitive advantage – not just in improving the consumer experience and therefore loyalty, but increasing driver productivity and reducing the stress on each driver. Big expectations need big action Customers have big expectations for an improvement in deliveries with 65% wanting greater flexibility and more than half wanting real-time order status tracking. This is proving to be a challenge with the current shortage of HGV drivers making it difficult for many to meet customer demand. As the desire for a more environmentally friendly approach from businesses also increases in tandem fromboth consumers and the government , the pressure is on logistics providers and retailers to match this with big action. Technology solutions can seamlessly integrate and aid businesses tomeet customer experience objectives and sustainable goals simultaneously for competitive advantage – maximising their fleet’s potential and minimising their impact on the environment. https://routinguk.descartes.com DESCARTES

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