Truck and Track Winter 21/22 www.truckandtrack.com 38 PALLET NETWORKS As we all move into 2022 and a year that will hopefully see the UK move closer and closer to normal for all of us - UPN has hit the ground running - or should we say hit the seas swimming – with the announcements of both a powerful new promotional theme for the year and two major investment initiatives. The company, widely known for its unique marketing approach and its animal themed promotional messages, has carried its programme a stage further in 2022 by linking with one of its members to define the UPN 2022 promotional theme. UPN Norfolk member – Team C Express Logistics – have just taken delivery of new lorry trailer curtains from supplier – Structure-flex – the news of this new fleet addition links directly to UPNs 2022 marketing initiative. “From an early age I have always had a fascination with Sharks, so when the opportunity came for a new livery using UPN’s unique marketing brand, we jumped at the opportunity,” said Tim Clements – MD and Founder of Team C Express Logistics, “When it came to which animal should promote UPN and Team C Express Logistics on our new Trailer, the choice was obvious!” Scott Gaine – Sales Director - Team C Express Logistics - takes up the story, “I was able to persuade UPN to add “Shark” to their promotional “Zoo”, but we needed a really strong tagline, and think that we have found one.” said Scott. “We are delighted that UPN have taken up the idea for its 2022 media campaign and very pleased with the Trailer as it’s going to get a lot of attention on the road.” “First Class Travel is about making Jaws drop!” – Will now be seen across all UPN Online and Media marketing throughout the year – indeed see the inside front cover of this issue of Truck and Track for the full page advertisement. The new digitally-printed lorry curtains and rear door graphics, supplied by Structure-flex in the special anniversary edition black UPN livery, are the latest addition to a fleet of celebration vehicles introduced in 2020 by UPN members across the UK to help celebrate its 20 years as a leading UK Pallet Network. “I am really pleased that Tim, Scott, and our highly valued Norfolk Member - TeamC Express Logistics, have got so actively involved with UPN in this way,” said UPN MD – David Brown. “It’s testimony to what UPN is about, working with our members, and for our members, in collaborative partnership.” UPN Itself has indeed hit the ground running in 2022 with two major expansion announcements. For UPN, 2022 is about “Making Jaws Drop”! Team C Express Logistics – Making Jaws Drop in 2022
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