Truck and Track Summer 2024 www.truckandtrack.com 16 BUSINESS NEWS Cannock-based refuse vehicle specialists, Creative Vehicle Wrapping Ltd (CVW), has given Sandwell Borough Council’s brand-new waste and recycling collections fleet a vinyl wrap makeover. The 22 vehicles, a combination of twin-pack and standard 26t RCVs, will replace existing vehicles as part of Serco’s groundbreaking 25-year contract to provide household food and garden waste collections, recycling and street cleansing services in the borough. Tony Marston, Senior Contract Manager, said, “With our new fleet, I was keen to move away from the traditional method of advertising service information. My objective was to find a way of promoting key messages in an impactful and fresh approach to drive behavioural change and vehicle wraps fitted the brief perfectly.” The entire fleet was wrapped at CVW’s extensive premises. Each vehicle features one of three eye-catching designs with messages to encourage residents to recycle, highlighting the provision of green waste and small electricals collections. Jonathan Thomas, Director at CVW, said, “Our team worked closely with Serco to ensure that their design concepts could be applied perfectly onto the vehicles. We also delivered each vehicle back to the council depot. We are thrilled that Serco and Sandwell Council are pleased with the vehicles and we hope they help to boost recycling rates in the Borough.” A Durham logistics firm is planning for growth after becoming the latest member of the Pallet-Track network. Family-run Logistics North East, based in Chester-Le-Street, has joined the Midlands-based pallet network as part of its growth strategy. The firm has also invested £700,000 in new vehicles including trailers, tractor units, rigid trucks and vans to support its forecasted growth with Pallet-Track. Logistics North East will cover the NE31 to NE36 and SR1 to SR6 postcodes on behalf of the pallet network and currently handles approximately 1,000 pallets per day. The company employs a team of 80 and is also a member of the Hazchem Network and APC parcel network. Lisa Johnson, office general manager at Logistics North East, said: “Our decision to join Pallet-Track was driven by our growth strategy, as we want to further enhance our nationwide coverage and the wide range of services we offer our customers. “We are keen to offer service excellence with our key partners and we are pleased that Pallet-Track can offer us this with enhanced IT offerings, including full traceability on pallets. “As a family-owned business, it is important to us that we provide a dedicated service for our customers and offer a full portfolio of logistics services, and our Pallet-Track membership will enable us to do this.” Stuart Godman, CEO at Pallet-Track, said: “The addition of Logistics North East to the Pallet-Track network will further enhance our coverage and growth in the region, while improving efficiency for our customers. “Logistics North East’s approach to service excellence perfectly aligns with our commitment to our customers, and their membership will strengthen our ever-growing network.” Logistics North East is the fifth new member to join Pallet-Track in 2024. The network, which launched in 2004 with 46 members and handled 852 pallets during its first night of operation, now moves over 3.9m pallets per year. Durham logistics firm joins Pallet-Track Logistics North East joins Pallet-Track Vinyl makeover for Sandwell’s new waste and recycling fleet Serco’s new fleet for Sandwell Council TRUCK & TRAILER SOLUTIONS WELCOME TOALLPORTS GROUP allportsgroup.co.uk
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