Truck and Track Spring 2023 Spring 2023 Truck and Track 11 BUSINESS NEWS BTRC inks new partnership with Totalkare The British Truck Racing Championship has announced a new and exciting partnership with workshop equipment experts Totalkare that will come into effect for the 2023 season. In what is the latest in a long line of commercial partnerships that one of the UK’s leading motorsport categories has entered into, Totalkare will provide the championship with a range of vehicle lifts and heavy-duty workshop equipment at all seven race meetings this year. Leading provider of lifting and testing solutions Boasting a rich history that dates back to 1953, Totalkare has established itself as one of the UK’s leading providers of lifting and testing solutions for heavy-duty commercial workshops, with products ranging from mobile column lifts and fixed post lifts to inspection pits, mobile and in-ground brake testers, tyre changers, wheel balancers, wheel alignment, headlamp and emissions testers and more, with a service engineer team covering the length and breadth of the country. With a customer base that ranges from small family businesses all the way through to multi-national transport operators and logistics companies, as well as growing its ever-expanding portfolio of projects, which more recently has grown to incorporate full workshop fit-outs, the company will now delve into the full-throttle world of truck racing. The perfect fit for the BTRC In conjunction with the heavy-duty equipment that will be provided to the Championship over the course of the season, fans of the BTRC will see the Totalkare logo appear across podium backdrops and promotional materials throughout the year. Steve Thomas, Truck Sport UK Director, said: “We’re delighted to have partnered with Totalkare for the new season. When looking at the wide range of products that they offer it is clear that they are a perfect fit for not only the Championship but those that follow us as well. “Every race weekend brings with it its own challenges but knowing that we have a variety of Totalkare products at our disposal will ensure we can do the best, most efficient job possible.” Synergy between the brands “Over the past few years, Totalkare has grown rapidly through the expansion of our product portfolio,” added Steve Braund, Marketing Manager for Totalkare. “We’ve put a lot of effort into increasing brand awareness of the business and see our new partnership with BTRC as a logical next step in building on this strategy. “There’s a lot of synergy between the brands and we can’t wait to get trackside with our market-leading equipment and watch the action unfold!” The 2023 British Truck Racing Championship commences at Brands Hatch on the weekend of April 8th and 9th.