Truck and Track Autumn 2024 www.truckandtrack.com 12 BUSINESS NEWS Microlise, a leading provider of innovative technology solutions, has announced the appointment of Mike Blackburn as its new Chief Revenue Officer. With a wealth of experience in SaaS, technology and professional services, Mike is set to lead the sales and marketing teams in driving revenue generation and accelerating growth. Mike’s impressive career is marked by his ability to drive innovation and create substantial value for businesses. With a strong focus on sales scale-up, turnaround and transformation, he has successfully led multiple business growth initiatives and orchestrated two significant private equity exits. His strategic leadership has consistently delivered sustained growth by securing new customers and executing cross-sell and upsell strategies across diverse markets. In his new role, Mike will be responsible for overseeing all revenue-related activities, ensuring alignment between sales and marketing teams to identify long-term sales opportunities, while maximising profitability. By leveraging his expertise in sales strategy and commercial operations, Mike will work to enhance the company’s sales performance and drive growth in key markets. As Microlise continues to expand its presence in the technology and transport industry, the appointment of Mike Blackburn signals a new chapter of growth for the business. With his strategic insight, he is poised to lead the company to new levels of revenue generation and market expansion. A seasoned executive with a proven track record of success, Mike brings a unique blend of strategic insight and hands-on experience to the position as Microlise continues to expand its presence. His ability to lead agile, high-performing teams and navigate complex challenges has propelled businesses to lasting growth and profitability. Mike is poised to lead Microlise to new levels of revenue generation and market expansion. Outside of his professional endeavours, Mike is an avid scuba diver and ice hockey fan, reflecting his passion for adventure and sports. His dedication to mental health advocacy and volunteer work underscores his commitment to making a positive impact in the community. Nadeem Raza, CEO at Microlise, said: “We are thrilled to welcome Mike to the Microlise family as our new Chief Revenue Officer. His extensive experience and proven leadership abilities make him the ideal candidate to drive revenue growth and advance our sales and marketing initiatives. “Known for his collaborative approach and unwavering focus on results, Mike is a welcomed and valuable addition to the team.” Mike Blackburn, CRO at Microlise, said: “I am excited to join the Microlise team during such an exciting period of growth. I look forward to using my strategic vision and passion for innovation to help the business reach even more new heights of success.” www.microlise.com New senior team member appointed at Microlise Group Mike Blackburn Generation Logistics, the award-winning awareness campaign for the sector, is continuing to innovate in the ways people consider careers in logistics with the use of three innovative AdVans to coincide with GCSE Results weekend. The vans, which will carry the campaign’s distinctive orange and black livery and messages for those considering their career options after receiving their GCSE results, will be on the streets of Manchester, Birmingham and Nottingham over Bank Holiday weekend to raise awareness of the careers that the logistics industry has to offer. And as Phil Roe, the campaign’s executive sponsor explains, the creative execution used will encourage young people to interact with the opportunities that the industry has to offer, there and then: “We all know that young people want instant experiences, from social media to direct contact with opportunities,” he explains, “and so we are using the AdVans to test their response to our campaign exactly where they spot them, on the streets. By using QR codes on the vehicles, we are confident that young people that spot our vans out and about will interact with them there and then – it’s an opportunity to demonstrate how forward thinking and different our industry is, and challenge any preconceptions that they may have about our sector.” Anyone who spots the Generation Logistics AdVans out and about is asked to post images of them on social media with the hashtag #GenerationLogistics. “We have ambitions to extend our work into junior schools in our third year, as well as continuing to work with senior schools and across social media to raise awareness of the sector, so now is an ideal time for potential sponsors to come on board and reap the benefits of the awareness that Generation Logistics creates for career opportunities in the industry.” For more information about becoming a Generation Logistics sponsor, please email generationlogistics@logistics.org.uk Visual of the Generation Logistics AdVans, to be deployed in high traffic areas to target potential new logistics recruits More innovation from Generation Logistics to spark interest on the streets TRUCK & TRAILER SOLUTIONS WELCOME TOALLPORTS GROUP allportsgroup.co.uk
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