Retailers are pushing hard to achieve a ‘frictionless’ customer experience – but in too many cases, the emphasis is on the initial interaction with the rest of the experience woefully inadequate. What is the point of embracing seamless click-through options on Pinterest or Facebook, when the delivery experience is flawed? Or investing heavily in a frictionless in-store experience that leverages ‘pick and go’ technology to avoid queues yet offering no easy way to return goods?
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Whether you are an owner, a director, fleet manager, technician or logistics manager, Truck and Track™ magazine aims to inform you of the main business and technological developments, keeping you up to speed with the market and helping to boost your company’s efficiency and profitability.